The Wikipedia Definition of Reputation Management
Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results.
Ethical grey areas include mug shot removal sites, astroturfing review sites, censoring negative complaints, and using search engine optimisation tactics to influence results.
With extensive developments in this field of public relations, along with the advent of reputation management companies, the overall out-look of search results has become an integral part of what defines “reputation”. As a result, of these online developments, reputation management now exists under two spheres, namely, online and off-line. reputation management.
This explanation is based upon the Wikipedia definition.
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Other Definitions of Reputation Management
This definition explains what reputation management is
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organisation by influencing online information about that entity.
The first step in reputation management is monitoring references to the person or business, primarily through social media monitoring and carefully crafted search queries. Social media analytics and similar processes on search results help to deliver a snapshot of current public opinion of the person or business in question and then a campaign can be designed to address any problematic issues that have been revealed.
Public relations (PR) campaigns may be conducted to increase the visibility of positive opinions or to decrease the visibility of negative opinions. One common practice is the creation of positive content pieces about a business to counter negative organic content. A reputation manager posts positive pieces in sufficient numbers to make the negative commentary display less prominently in search results or on social media sites. They might also join conversations, for example responding to tweets complaining about a company with comments that they had only good experiences to report. … via Definition from WhatIs.com
Always try to be good at reputation management and your community will think highly of you
Activities performed by individual or organization which attempt to maintain or create a certain frame of mind regarding themselves in the public eye. Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Many people and organizations use various forms of social media to monitor their reputation. via Repu manage definition and meaning …
Reputation Management encompasses many avenues, building a reputation, keeping a positive reputation
The reputation management definition can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there.
You can use any of these types of reputation management:
- Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business – all part of understanding just exactly, what is reputation management
- Maintenance – as a part of what is reputation management, meant to just keep a company’s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already.
- Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion. via Brick Marketing
Online reputation management is the process of controlling what shows up when someone looks you up online
Online reputation management is the process of controlling what shows up when someone looks you up online. We'll show you how to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online… via Online Reputation Management: The Ultimate Guide
Google yourself. What do you see? Are you represented fairly?
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward… via ReputationDefender
What exactly is reputation management, and how can it effect your business?
Online reputation is becoming more important for businesses of all sizes that do and don’t have an online presence. Just because your company doesn’t have a website, which in this day and age is ludicrous, or doesn’t have a Facebook page, or Twitter account, doesn’t mean that these platforms aren’t important or relevant to your company.
Not only do you have to be concerned with what is reputation management, and what’s being said on social media, but also the countless directories online like Yelp, Manta, Kudzu, YP.com and a host of others… via MD Internet Marketing.
10 Things You Need To Know About Online Reputation Management
Ever wish you could scrub embarrassing college pics from Facebook? Or the string of negative reviews about your small business that an embittered customer posted? Do you worry that prospective employers will see the youthful mug shot that you can’t get off the first page of your Google results?
As we increasingly live out our lives online, we’re finding that not only are there major downsides to all of that social media over-sharing—but we may have little control over the way we appear on the internet. A person who wants to do damage to your reputation will find few obstacles online, easily tarnishing your good name.
Enter online reputation managers who understand the ins and outs of what is reputation management.
Part PR gurus, part tech experts, they specialise in providing online makeovers—often by burying negative search results and promoting content that accentuates a client’s desired image…via 10 Things You Need To Know About Online RM