Do you want to know how to manage your business' reputation? Of course, you would because anything that can help your reputation expands by all type of communication to other potential customers. Scroll down, and keep reading, for some great advice on creating a positive reputation for your company, or watch our video below for all the same tips, but in video form!
Always stay in touch with your customers, particularly after they have done business with you. Even with big business, you should still practice this. They want to feel as though they mean something to you. Implement some automated systems that will follow-up with customers. Also, attempt asking for feedback on their most recent purchases.
A good defence is to encourage your clients or buyers to provide a lot of testimonials to deal with negative content. When you have a lot of feedback, any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. The more positive content there is, the less of an impact negative comments will have.
Make sure you, or your brand, whichever applies, have a personable online presence. Simply sending out tweets and updating messages is never successful, unless you take the time to directly communicate with your consumers. When someone takes the time to leave a message on one of your social media pages, it is important that you are quick to respond. If you get asked a question, and you don't know how to answer it, tell them that you're working on finding the answer.
Constantly monitor social media networks. Most customers will expect companies to answer questions on social media websites. Reply quickly, but always take time to do it professionally. Because many businesses are not vigilant in responding, your promptness in response can make your business stand out.
Stay current on news relevant to your business sector. This will help ensure that the information you are supplying to your customers, is the latest information. Spend a few minutes each day online gathering facts.
Run your social media campaigns and websites professionally. These pages are a representation of your company, and that's why it's a good idea to make sure people see things which will make a positive impact. While it's good to be somewhat personal so you don't seem robotic, you don't want to go too far with things.
If you are holding a private promotion or sale another of our reputation management tips is, don't make it public. This is important especially if it's for a complaint. It would be a mistake to post the details of how you have resolved a complaint, only to receive lots of complaints aimed at getting freebies from your company.
Protect Individuals Associated With The Business
Develop a strong social media presence for your founders’, owners’, or executives’ names, particularly if they are distinctive. As I described above, keeping a low online profile to preserve your privacy just leaves you wide open for any drive-by defamers!
There are quite a few businesses where the company’s identity is fairly entangled with their executives, and a solid reputation management strategy is vital for these. Consumers often search by name for doctors, dentists, and lawyers (to name a few), so create collateral to rank for these individuals if they don’t already have any. via Online Rep Management Tips For Local Businesses
New Companies Need to Begin Online Reputation Management Before they Even Launch their Brand
For entrepreneurs launching a new company, the answer to when they should begin making online reputation management a priority is before the company is even launched. From the beginning of planning a new brand, steps must be taken to choose a name and message that has an easy path to being able to control the top 10 search results on every search engine. Tyler says, “Launching a new business with a name that does not promise a smooth path to brand ownership and control over search results is defeating. In some cases, the brand or industry search environment is tarnished before the business even attempts to “manage” its online reputation.”
Thoroughly research potential brand names to ensure that there is a path to controlling your image in search and also that there is not currently a negative reputation associated with it. via 8 Rep Management Tips
Reputation Management Tips – Conclusion
Make sure you use this advice as you solidly defend and promote your business reputation. Properly managing your reputation can help your business grow. As your business moves forward, you need to build trust, not lose it.
Info: These are reputation management tips, intended to provide online reputation management tips for individuals and businesses. The tips given might also be termed “reputation management techniques”, but they are simply ideas on how to do online reputation management, using one particular online reputation management strategy, other ways to do this lie in reputation management SEO strategies and elsewhere you can find a good online reputation management tutorial, explaining online reputation management techniques and many sites define what is online reputation management in SEO so we will not also do so here.