Reputation is key to business success. When you don’t manage it right, your reputation can become negative. This can lead to a drop in business. If you need some ideas and advice on how to establish and protect a positive reputation for your business, keep reading.
Follow up with any customer complaints or questions. This is even more important if your business is large. Customers like to know they matter. See if you can use automated contact systems. You may also provide a feedback form with their purchase.
When dealing with some negative content regarding your online brand, have a good offense. Always do what you can to ensure the reaction to your name and brand are positive and focus on the positive feedback. This can help you to drown out anything negative that might be said. Post positive content regularly to keep things fresh, pushing the negativity down in those search engine results.
Stay polite and courteous. It’s great to post tweets and update your social media status, but this is ineffective unless you are really trying to communicate with those that follow you. Answer any questions that are asked of you; do this as quickly as possible If you are unsure, inform them that you are going to find the appropriate response, and then do so.
Satisfy displeased customers and keep your good reputation. If you can change their perception, they may be a customer for life. It’s even better if you do it online. Others will see how you assist the unhappy customer and will leave with a positive impression.
Treat the employees well at your company. Otherwise, you may develop a negative reputation as a business owner. If it gets around that you are not a great employer, many people will refuse to do any business with you.
Keep all private promotions private. This is important especially if it’s for a complaint. One tip is to never post the steps you are taking to resolve a particular complaint, because you are bound to get other complaints seeking the same gestures.
When you get negative feedback, it can be tempting to blow up immediately, especially if the person who wrote it isn’t being totally honest. It is best to maintain a level head and address the accusations directly. This will give people the opportunity to understand your side as well as that of the complainer.
Work towards transparency. This will include being honest with the clients that you have. Being transparent as a business is key to developing a proper reputation.
If there is a mistake, don’t cover it up. Your customers aren’t going to fall for things like that. Acknowledge the error and correct it. Your customers are much more likely to give you forgiveness, particularly if you offer an extra incentive to compensate for the gaffe.
Follow up with customers several times after they make a purchase from you. Sometimes issues are not found right away and/or customers do not use their new items for a while. If you check in with customers, you will have an opportunity to respond to any concerns they may have.
Offer to sponsor charitable events. This is a great way to boost your company’s image. It’s a positive way to reach out to new and old customers alike. And that can make a lot of difference when it comes time to buy.
Think carefully before sharing any information over the Internet. You don’t know how others will use it later, so be careful. Be cautious regardless of how many or few people use your social media accounts.
There are websites out there to provide false reviews. Some of your competitors may be using them. Avoid joining in on this. Many states have laws against this type of activity.
Check monthly to see what comes up when you do a search for your business. Google your company’s name monthly and peruse the entire website. Check to be sure you don’t have negative comments and content on your site. Keep track of the sources of negative comments and content. Mitigate these when needed.
Tread carefully when addressing criticism online. Make sure that you understand all sides before you say anything. Look up the facts you need to know to back up the point of view you have. When present information in a professional manner, you enhance your reputation for knowledge and credibility.
You must know how others perceive your company’s reputation. Negative reputations sink companies. If you want to do well, you have to have a good reputation. Use the advice you have read here to keep a solid reputation.