Managing your reputation should be seen as a business skill that will either make or break your career. The reality is that many aspiring business owners don’t understand the importance of maintaining a good image. With the following advice, anyone can do a better job of managing their reputation.
To improve your reputation, always make sure customers are satisfied with follow up communication. This is even more important if your business is a bigger one. They need to feel like they matter to you. Use an automated system that can interact with them. Also, ask them to give feedback for recent purchases.
Be personable online. Status updates and tweets are worthless if you fail to communicate with those who follow you. When someone takes the time to leave a message one one of your social media pages, it is important that your are quick to respond. If you are stumped by the question you have been asked, let the person know you are actively searching for the answer they need.
Make sure that your unhappy customers are not ignored. Turn the negative into a positive to show that it is important to you. It’s even better if you do it online. Fellow customers will witness your response to the unhappy client and develop a willingness to trust you down the road.
Be sure you’re keeping an eye on social media. Most consumers expect their comments and questions to be responded to. Reply quickly, at least within a couple hours. Since a lot of businesses aren’t that vigilant, when you’re responsive you’ll stand out more.
Make it a point to know what is going on in your business niche. This way, you will always be able to give customers useful information. Take a several minutes daily to scour the online sources for new facts about the industry you’re in.
Watch your online presence. Negative remarks can move quickly up a search result for your business. Being mindful of search results will help you stop these things from reaching the first page. Consider doing this monthly or every two weeks.
If you own a business, treat your employees respectfully. Take this very seriously, as it can hurt or benefit your reputation. If others know that you don’t treat employees well, they may not want to do business with you.
A private promotion or deal should always be kept a private matter. If you are discounting to make up for a complaint, then this is important. One thing you don’t want is to post what you are doing for a complaint and then get a lot of complaints to get free stuff from your company.
When searching for any mention of your company online, and then finding something that’s untrue, try petitioning the site owner asking them to remove it. If you can just show them that the information isn’t true, most site owners aren’t going to have a problem getting rid of it.
Always be attentive to social media. These platforms are often places where companies are discussed. Keeping a close eye on these sites will help you do damage control as soon as negative comments are posted. By doing this, you’ll protect your reputation and keep your business in a positive note.
It can be hard to remain calm when someone talks bad about your business. The best approach to take in this situation is to respond with just the facts that show that what was said was not true. This will give people the opportunity to understand your side as well as that of the complainer.
If the company has made a mistake with a customer, don’t hide it. Customers are smart and won’t fall for that. You should actually recognize the mistake and make a sincere apology. You customer is likely to forgive you if you compensate them properly for the mistake.
It is smart to follow up with customers once they make a purchase. Sometimes issues aren’t immediately detected. When you check in with them you can help them work out any problems they may be having.
Stay wary of what gets shared online. Things can get twisted and distorted, so caution is key. Be careful with any social media account you have, even if only a few people access it.
Many sites offer to post fake reviews that are positive and you might think you competitors use them. Resist the urge to do the same. Many states have laws against this type of activity.
Always stick to your promises. If you change these terms, you won’t be trusted. Dishonesty is something that can really hurt your bottom line. Once a business gets that kind of reputation, it will take a long time to improve it.
Control your emotions in order to maintain a stellar reputation. Remember to practice healthy techniques for stress management. Get regular exercise, try meditation and sleep well to make sure you can deal with the stress of everyday life as a business professional. Stay away from getting into verbal spats with consumers online. This can make your reputation worse.
It can be hard to have a successful business if you don’t know how to handle its reputation. Not figuring out how to shape the perceptions of people can really make it hard on you to do well in business. It would be wise to refer to this article to help you stay out of trouble.